Your website is a major investment, shouldn’t it grow with you? Avoid paying for a redesign in a couple of years. Developing your company’s website with growth in mind is crucial. Although most websites are designed with an emphasis on user experience, mobile responsiveness, and brand recognition. Even though these are important elements, are they distinct from a growth-driven design? Learn how to design a website that drives growth.
What is Website that Drives Growth?
A Growth-driven design is different. Growth-driven websites aren’t just digital business cards. They’re high-performance machines. They drive sales, marketing, and data-driven, decision-making back-end integrations. All of which, monitors user data analysis. Instead of a set-and-forget approach. Growth-driven designs treat web development as an iterative process that adapts as your business grows.
Components
The components that set the growth-driven design apart from standard website design are:
- Integrations
- Built-in analytics
Integrations
As a result, Integrations enable your website to learn from marketing and sales data and vice versa. The key integrations for a growth-driven website are Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems.
- A CRM stores information on customers and sales leads. CRMs go beyond basic contact information to track data throughout the customer lifecycle such as purchase history, buying preferences, and customer service interactions.
- An ERP brings all of a company’s business processes together into one consolidated system. Combined with AI insights, this makes ERPs a robust tool for data-driven decision-making and operational efficiency.
Integration between websites, like CRMs, and ERPs, is what powers growth-driven websites. You can gain real-time visibility into web activity and performance, when your web platform integrates with other back-end systems.
Not only does this provide crucial feedback on web design and highlight areas for improvement. It can give businesses data they can use to improve the customer experience and drive sales.
Moreover, it’s critical in today’s eCommerce environment. Also, online shoppers expect personalized shopping experiences with frictionless checkouts. Even seamless transitions across channels and devices are expected. CRM and ERP integrations make it possible to tailor product recommendations to purchase history. In fact, it can nudge online leads with drip campaigns, and eliminate checkout forms for repeat customers.
Analytics
For instance, most companies use website analytics to measure website performance. Equally important, they gather user data, and optimize ads, content, and other digital marketing spends. Web analytics answers questions like, What Is:
- Your number of website visitors?
- What is your bounce rate?
- The most popular pages on your website?
- Your top traffic sources?
- Types of devices do visitors use?
- Where are visitors located?
Integrating analytics with business systems
Web analysis tools like Google Analytics can be used as standalone tools. However, you’ll get more out of analytic tools when you integrate with business systems like a CRM, ERP, marketing automation. In fact, “integrated web traffic data” can help businesses answer questions like; which marketing channels drive the most profitable sales or have the most effective campaigns. Similarly, you can even trigger automated marketing events based on website activity for a personalized user experience.
For an example, if your business relied on digital publishing and sales of PDFs, you would want to track everything in the product life cycle. From document creation using best practices, to marketing and customer engagement. In addition to, order fulfillment using compressed PDFs after checkout. Furthermore, a web-based business in this model functionally, requires growth-driven design in order to be successful. It is equally important to know, almost any business can benefit from a growth-driven web presence.
Consequently, a growth-driven web design, uses real-time data to create a website that supports your business goals. Comparatively to a static web presence, it turns your website into a key business system. For learning about customers, nurturing leads, and driving conversions and revenue. If you are reevaluating your business’s web strategy, looking into growth-driven web design may be worth your time.
Where to Get Help
I believe that everyone should strive to be better in some form or fashion. RDPShop IT Services’ mission, is to help improve your IT and Website needs. With many years in the IT field, serving both residential and businesses. It is important to me to help people achieve their dreams and goals. RDPShop provides professional and friendly services, both in the IT area and Web and graphic designs as well.
RDPShop’s professional services backed with over 20 years experience, coupled with the old school customer service demeanor. My customers can’t lose, I mostly offer free consultations. Also backed with, “If I can’t fix it, I don’t charge you,” how can you not give it a chance?
If you would like to learn more about my services, or more importantly, how I can help, contact me today!
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